An organization is only as strong as its weakest link, and the same can be said for fraud in retail, observed Jack Mannino, CEO of nVisium, a Herndon, Virginia-based application security provider.

“As brick-and-mortar shopping became more secure with the adoption of credit cards with the EMV chip, fraudsters began to migrate online,” he told the E-Commerce Times.

That resulted in a rise in card-not-present fraud, but over time retailers implemented more and more robust fraud detection measures in the desktop online shopping experience, Mannino noted.

“However, mobile devices and mobile shopping have not been afforded the same measures,” he pointed out.

“Some of that has to do with the technology — mobile IP addresses are constantly changing — and some due to the fact that retailers don’t recognize these protections for mobile shopping exist,” Mannino said. “As we see companies start to implement more biometric authentication, we will hopefully see a reduction in mobile e-commerce fraud.”

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